The world of SEO (Search Engine Optimization) is in a constant lookout for changes made by the top search engines. With Google recently resorting to even manual penalties to curb spamming, Search engine optimization professionals now expect changes every time they log on. The constant changes have also resulted in the spread of a lot of rumors, even fuelling speculations on the death of Search engine optimization. Individuals with experience in the field will know that coffins for SEO have been projected at earlier times too and just like every time, SEO refused to die. However, there have been a few vital changes in the manner SEO operates, especially after the Hummingbird update and the war on Spam Links. The top 5 ways that Search engine optimization has fundamentally changed through the years have been analyzed below.
Link Building – Some of the most drastic changes who have occurred have been in the methods that Backlinks are formed. In the earlier days, the Backlinks were placed manually from the SEO executives. The links were meant to be placed in the relevant platforms only. But, since the numbers of links possess a direct bearing on the page rank in the SERPs (Online Search Engine Result Pages), the SEOs were soon enticed to use the unethical means of placing links everywhere they could! To make matters worse, software engineers entered the game and created programs which could place links automatically, utilizing the Link-building game to a whole new level. Google reacted early in 2014 and trapped with heavy penalties on such cases. There is not any space for Unnatural Backlink Building in the current scheme of things as well as the new means of building links to your web page is earning all of them with quality content placed at relevant platforms. Blogs and submissions are by far the most convenient method of doing this but even these are beneath the scanner. Thus, techniques like paid Guest Blogging and Link Exchange are doomed with all the current search methods.
Keywords – Keywords were a significant bone of contention between SEO executives and content writers. Any writer worth his / her salt felt strange every time the language suffered due to the demands in the Keywords. Hummingbird came can provide relief with its capability to predict the search phrase. Using the attention shifting through the density in the keywords for the interest shown through the readers, writers now write for your users without any longer for that Search Engines’ bots. SEO now targets optimizing the content for real people and never for the crawlers.
Clicks to Conversions – The sooner SEO practices focused on increasing the clicks. It did not matter if the clicks transformed into real sales or otherwise not. Though this created impressive numbers within the reports, it had been never a complete solution for the client. What good certainly are a thousand clicks to a business if none convert into sales? The newest trends correct the focal point and try to convert with realistic appeals. It no longer depends on the number of clicks but on the testimonials and reviews of satisfied consumers.
Primary Traffic Sources – In the initial time of eCommerce, most of the traffic was taken from search engines like google. Thus, the very first page in the leading search engines like google became the holy land for SEO plus they stopped at eojara from targeting it. The recognition of social media marketing platforms changed the scenario as well as the new techniques bring an important share in the traffic from their store. There is not any longer a requirement of putting all of the eggs within the same basket.
Payment vs. Popularity – The quicker top rankings were reserved for the websites which could afford the paid services. There was absolutely no way to compete with those that had the additional features of reasonably limited service package. However, the current search engine algorithms consider the interest in a site as a way of determining its quality. It is actually possible now to utilize the buzz of any website to rank loaded with the SERPs.
The above mentioned are definitely the 5 major ways in which the techniques, used by the SEO Agencies, have been afflicted with the changes made by the Search Engines. However, if the beginning of the year is any sign from the rest, much more changes should be anticipated.