We cannot stress enough the value of a well written press release. When you are writing your press release, keep your target market in mind. At the same time, keep in mind that part of your audience will be an editor, reporter or journalist. This is important as these are the individuals that if they like your story, will publish it providing you with another arm of exposure.
Be sure that the first paragraph of your own press release answers the important questions including Who, What, When Where and Why. You might have one sentence to not loose the editor/journalist.
The material within your press release ought to be accurate, easily readable and to the stage. A highly written press release will not need to be a novel. Remember the aim of a press release is to entice the reader or journalist get in touch with you for additional information. You do not need to educate your Companies entire life history. Actually, shorter press announcements (usually between 175 – 300 words) often receive more exposure, if written well. Why? Because many trade publication journalists could be searching for a short informative bit of information to fill a place in a magazine, paper or website. Perhaps you have seen short snip-its inside the side of a magazine, or along the side from the page on a website. Guess where the information comes from.
A carefully written and informative press release will be sure to capture your eyes of journalists. Ensure you spend some time, and edit your release carefully. Section 2 – Tend Not To Embellish or Exaggerate Your Press Release Grammar. As we know a highly written press release, with perfect timing will give you the exposure everybody is looking and hoping for.
Since you now have written your press release, submitted it for distribution and they are receiving phone calls and emails regarding it, you will undoubtedly get some inquiries to be answered.
Should your press release is written with embellishments, you may quickly lose credibility. Keep in mind, that this loss of credibility may also carry up to future pr releases. Journalists will remember a source. They are going to remember a reputation. They will likely remember a website. If you leave an unsatisfactory taste within their mouth, they will likely keep this in mind experience. What this means is next time you submit a press release, which might be accurate the 2nd time around, will not be checked out with a journalist that remembers you as someone that will embellish a story. Tend not to embellish or exaggerate your press release.
Ensure if you are using facts and figures to boost your story, which you provide types of these numbers where one can. The reason behind this is simple. It adds credibility. In the event you publish figures or information, even though the information and facts are accurate, people may go using the theory “it should be to good to be true”. Again, although completely innocent, can result in appear stretching the truth. And again, this can cause your press release possibly being overlooked down the road.
If the details are true, and you also cannot support it, if at all possible go conservative and let them know when they contact you. This might not necessarily be possible, but bear in mind, you do not want to turn a journalist/editor off.
Section 3 – Grammar Please ensure your press release has been read, edited and re-read before submission. A poorly written press release will certainly be a extremely fast switch off for any journalist or editor. A poorly written press release may also be a negative reflection for just about any Company.
By doing so, it is possible to trap any grammatical errors. Although the best writers will occasionally miss grammatical errors or typos, simply by making sure you read, edit and re-read your press release, you drastically reduce the opportunity for error.
Print your press release. By printing your press release and reading a paper copy, you are more inclined to catch any errors. This works well for press announcements which may be a bit on the longer side.
Perhaps use a coworker or friend review your press release. Sometimes another group of eyes may catch an error. While you might have read and re-read your job, sometimes when you find yourself extremely focused, you may tune an error out.
Wait until the morning and re-read your press release. You would probably not believe what a difference an evening of sleep can perform for you personally when you find yourself writing. As soon as your bright and fresh, re-read your press release to ensure it really is exactly how you want it.
If everything reads well and there are no errors, submit your press release for distribution.
24-7 Press Release Distribution Newswire is currently using a couple of editors so that you can provide the writing service or editing service to your press release. Although this feature is not really available today, we are working on this to suit your needs.
Section 4 – How Frequently In Case You Submit Your Press Release? At 24-7 Press Release Newswire we provide you with various kinds of press release distribution ranging from basic to professional. Our professional over at this website is under our Mass Media Distribution program and includes press news distribution to your pool of around 80,000 journalists, 4000 web sites, opt in journalists that request news to get sent straight to their inbox not to mention relevant trade publications. Major websites and trade publications include such locations as Yahoo Finance News, MSNBC, The Brand New York Times, USA Today, Ask Jeeves, Google News amongst many more. At 24-7 Press Release, distribution can also be brought to opt in feed subscribers that sign up to pull our headlines to use as content on the internet sites. When our headlines are updated, their headlines are also updated. Part of this wonderful press distribution is associated with our partnership with PR Newswire.
Since we have wowed you with what type of press release distribution we are capable of, we must inform you that the poorly written press release will get virtually no pickup. Which means that even though some places may actually publish your press release (not many places though), when it is poorly written, it will probably be immediately disregarded. This too means that journalists will look at it and disregard it. They will also, probably disregard future press announcements from your same source/Company.
Section 5 – How Frequently In The Event You Submit Your Press Release? We now have this inquiry asked to us many times and now decided to finally include this little information in the Press Release Writing Tips section.
So how often should you submit your press release? Guideline is once to twice a month. However, if you do not have news worth mentioning, then every month is an excellent principle.
Most Companies proceed through changes. Management changes, product changes, service changes or any other changes. To not have something to write about, in many companies will be rare. Do you have a hot new service you are now providing? Do you have a new service you plan to offer you coming up down the road that you would want to inform the public of? Do you possess new widget whlexk you might be importing that nobody else has? Have you been hiring newer executive coming from a Fortune 500 Company which will add an asset to your organization? These are simply several ideas to be aware of.
A lot of our customers are finding using a mixture of our Mass Media Distribution press distribution type once a month, along with a lesser degree of distribution in a second time within the same month to operate well to them.