A newly released post on social networking got me thinking. It stated keyword research no longer had any relevance, that it was old and outdated, and should ignored. Were they right? Or is market and keyword research still relevant, and if so, how should it be utilized in today’s online environment? Obviously, a number of things have changed over the past several years. Here are three of the most basic factors:
Google released their Penguin and Panda updates that fought back against shady SEO practices like content which had been over-optimized for particular keywords, and backlink profiles which were too heavy on their own use of keyword linking. Google moved each of their searches to HTTPS, using the result that searches were encrypted and webmasters were no more capable of seeing which keywords had led a certain visitor to thir site.
Google released their Hummingbird update, which meant search engine results were more in line with the user’s intention, rather than the exact keyword they had entered.
The overall effects were the following:
It absolutely was now harder to determine the potential profit of different keywords, and therefore what to optimize content for. It became harder to have content ranked through keyword optimization, and also over-optimization works against you. However, it didn’t mean, as numerous people still believe, that niche research and optimization was past its use-by date, as well as no further relevance.
Sure, there are many other elements now at play, like social media signals … but it doesn’t follow that keywords are now out of the mix completely. It really means you need to continue to work harder to produce great content which offers real value, that folks would want to share.
The only people really hurt by the changes which can be as Google had intended were people creating valueless, non-original, poorly articles on the cheap to behave as online search engine fodder to artificially boost rankings. We must be thankful such activities are now largely behind us.
In order to rank now, your articles best be worthwhile. However, you still have to help Google as well as other search engines know what your content is all about. Along with your focus should now be on dealing with Google, as opposed to trying to battle against their latest update to obtain your content artificially high. This kind of approach is far more positive for your business long-term, and holds far less risk. In a nutshell, you now must:
(a) Create quality content in the first place;
(b) Help them to know what your articles is approximately to enable them to rank it appropriately.
And also this is precisely where market and keyword research is available in. Ultimately, it’s information on supply and demand. You determine the ratio between the ‘demand’ (the numbers trying to find particular keywords) and also the ‘supply’ (the volume of content out there that already meets that need). Perform the research properly, focus your content on a single keyword rather than another, and you also increase your odds of getting well-ranked, with additional visibility to your business as a result.
This aspect hasn’t changed. What has evolved is you need a different approach in marketing1on1 internet marketing & seo fresno efforts. So it’s now much more about using semantically-related terms than about placing a particular keyword in a specific position based on the latest formula you learn about.
You’re keeping it much more natural, while clearly indicating to Google what your site content relates to. Building links to your content still matters too, despite what you might have heard. Again, you can find simply more factors inside the mix, therefore the effect is much more diluted than it once was. But that doesn’t mean it’s no more worthwhile. Actually, the contrary holds true if omvlyp desire to give your content greater prominence than all of those other content out there.
Once more, in building your links, don’t worry so much about the exact keyword you utilize to link back. Instead, use a wide variety of related terms, as well as more generic text, natural text such as ‘click here’, your domain name, etc. The bottom line is really not to try too hard. Allow the content speak by itself, but gently guide Google within the right direction.
To conclude, niche research still matters and really should be a part of your internet marketing strategy. But it’s only one weapon in the arsenal, and just area of the story. Get too enthusiastic about keywords, and your content can lose a number of its allure that will otherwise attract readership. Remember you’re ultimately creating content for your readership give that your particular primary focus, and make use of market and keyword research as being an additional start working the right direction.